The Kardashian’s glam squad is almost kooler than the Kardashians themselves. While I love Joyce, Monica, Rob and the rest of the gang, Jen Atkin is by far my favorite. In addition to being the Kardashians’ hair guru, she also styles celebrities like Chrissy Teigen, Jenna Dewan-Tatum and Jessica Alba. So how do you stand out in a room full of celebrities? You become one yourself.
Jen started Mane Addicts, a super cool website and brand culture that flaunts all things hair. There’s how tos, “manespirations,” “mane moments,” and other mane things that will have you craving a new do. But, Jen’s most recent claim to fame is her new haircare line, Ouai (pronounced WAY). These products have been called “revolutionary” from every major celebrity and celebrity hairstylist, and people are losing their shit over this stuff. Obvi I had to see for myself what all the hype is about.
I was hooked from my first visit to the website. It’s so clean and sleek and emotionally beautiful. I thought the black and white layout solidified the refined, minimalist vibe I was getting. I loved the “How To” section because they were hairstyles I would actually wear – effortless with a hint of swank. If the website could make me this giddy, what could the hair products do?
I decided to start with 3 products: the treatment masque, texturizing spray and soft mousse. When I received my products, there was a free sample of the finishing creme, which I greatly appreciated, and some fun stickers. Snaps for Jen’s marketing team.
All the products are free of parabens and not tested on animals.
Treatment Masque $32
I heard so much about the treatment masque, I had to try it. According to the Ouai website, the masque is designed to seal the hair cuticle and prevent against future damage. The product left my hair feeling soft and touchable. I gave it 4/5 stars though because there wasn’t enough product in the package for my thick locks.
On Jen’s Snapchat (@jenatkinhair) she always documens the products and styling tools she uses to create those perfect celebrity hairstyles. This texturizing spray seems to be part of every creation, and it’s just as amazing as they say. I’m a huge fan of messy, lived-in hair. This product gives my hair a seamlessy perfect “I may have just left a stranger’s bed” disheveled look. It also doubles as a dry shampoo by absorbing oils.
Soft Mousse $28
I’m willing to give this product another try even though I didn’t like it the first time around. It was incredibly lightweight and didn’t make my hair feel sticky, but left my strands looking a bit frizzed out.
Finishing Creme $24 (this is the product I got for free, but I will definitely buy the full size)
I have naturally curly hair, but I straighten it almost every day. I haven’t found a product that makes my curls look more tousled and less hot mess – until now. This was hands down my favorite product. After showering, I spritzed in a little leave-in-conditioner (not Ouai) and used about a quarter size of the finishing creme. My hair is so thick, it’s unheard of that I can use that little of product and end up with perfectly spiraled curls.
Overall, the products made my hair feel really clean. The bottles are so mesmerizingly pretty, I think they could be used as bathroom decorations. If you buy the products at Sephora, they all have a style tip from Jen in the description. I loved that personal touch. Also, the smell of the products – HOLY SHIT. Every single product smelled like a euphoric fairytale. I don’t know if Jen sold her soul to the devil or Kris Jenner to achieve that, but it was phenomenal.
The whole thing, from start to finish, was a complete hair experience. Fingers crossed that using these products gets me one step closer to reaching my Kardashian potential.